![]() ![]() Sound like a lot of work? Keep in mind, you’re also planning for the future. With their tagging and organization features, you’re always sourced: create a new Evernote notebook for every blog post, ebook or content offering, or add a reminder to Google Keep notes to make your thoughts more action-oriented. Capturing your thoughts as they unspool in real-time isn’t hard: try Evernote or Google Keep. Having your own archive as a reference inspires fresh ideas and indicates where existing ones came from. Arming yourself for it is another.Ĭontent marketers need to have practical strategies in their arsenal to combat patchwriting each and every day in the trenches. And it demands a relentless commitment to producing incredible content.īelieving in the mission is one thing. It requires a quiet revolution in the habits we adopt when we create content. That requires a sincere commitment from content marketers everywhere to raise their game. ![]() It does a disservice to our customers, our readers and our industry. ![]() ![]() It may seem tempting on the surface, but in reality patchwriting creates a sea of lukewarm content that distracts us from the best and brightest. It’s a world where content producers think two opposing thoughts-without realizing that one negates the other. It’s hard to detect, often ignored, sometimes tacitly encouraged and infrequently challenged. And the content marathon mandates that we sprint the whole 26.2.Īs a result, patchwriting becomes commonplace. To keep up, as readers and creators, our schedules are packed. And more competitors than ever are rolling out buffets. We have no problem holding this contradiction in our heads because we’re bombarded by more ideas than ever. And it’s easy to doublethink our way into believing that patchwriting is good writing. It’s more like intellectual laziness.Īnd the breakneck pace of the content marketing world encourages it-making patchwriting far easier and far more dangerous than simply copying someone else’s work.īecause everyone is at risk of slipping into the practice. Poynter’s Kelly McBride ( defines patchwriting as “ a failed attempt at paraphrasing.” The practice includes everything from repurposing someone else’s words to kidnapping another’s ideas and dressing them up as your own.Īs seen in this PR 20/20 blog post, patchwriting isn’t full-on plagiarism. Ĭontent marketers (like any content creators) are in danger of doublethinking their way to a practice more insidious than plagiarism: patchwriting. That world may be fictional, but doublethink is real-and it’s destroying your content creation efforts. It’s also present in the Party’s slogan: “War is peace. In 1984, doublethink is everywhere: citizens believe they’ve been perpetually at war with another country one day, perpetually at peace the next. To maintain power, the Party invents Newspeak, a reductionist language that eliminates the ability to express complex thought.ĭoublethink is the result: the ability to believe two contradictions without question. In it, an alternate England is enslaved by the totalitarian Party, headed by the omnipresent Big Brother. The term doublethink was pioneered by George Orwell in his dystopian masterpiece 1984. Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. ![]()
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